Giving back to the community: CSR commitment in action
As part of its collaboration with l’Association d’isolation du Québec (AIQ), L’ASSOCIÉ had the opportunity to showcase a meaningful project that is directly aligned with the principles of Corporate Social Responsibility (CSR).
At the 2025 AIQ Congress, a touching initiative was launched: the assembly and delivery of 12 new bicycles to children supported by Le Petit Blanchon Foundation. Thanks to a partnership with Canadian Tire in Beauport, these bikes were donated to young people living at Maison Le Petit Blanchon, as well as at Le Phare and La Traversée du Blanchon—communities focused on supporting vulnerable children.
L’ASSOCIÉ is proud to have supported the AIQ in the design, logistics, and communication of this concrete action to give back to the community. By placing human values at the heart of corporate events, we help make communication a real lever for social impact.
This project demonstrates the importance of integrating CSR into corporate strategies—not only as a commitment, but as a way to mobilize, inspire, and build a lasting connection with the community.
The AIQ, originally called L’Association des entrepreneurs en isolation du Québec/Insulation Contractors Association of the Province of Quebec, was founded on February 10, 1959. Albert William Fryer, Léonard Charles Harris, and Alexander Charles Wade were responsible for creating our association.
In May 1987, the Association changed its name and officially became l’Association d’isolation du Québec/Insulation Association of the Province of Quebec (AIQ).